Accomplished executive, entrepreneur, consultant and digital designer with 15 years of creating visually smart and intuitive interactive experiences for SMB firms and Fortune 500 clients seeks a lead role designing internet solutions, interactive conversations and rich media applications that deepen the impact of user experiences and client results.
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Competencies
- Strategy formulation for integration of interactive solutions into multi-channel marketing programs
- Leadership in a user experience team with a vision to create innovative online experiences that meet business, project,and design goals
- Creative approach to results-driven solutions
- Extensive experience developing innovative user interfaces and interaction styles resulting in improved user productivity, discoverability and simplicity
Experience
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Hamilton Partners,Inc. – Healdsburg, CA
Interactive Director || 2005 – 2009
Private, mid-tier marketing firm of 17 years specializing in the creation of brand-building, digital solutions for Fortune 100 clients
- Owned final design of repeatable solutions targeting specific client goals from inception to delivery including all facets of client presentations, working sessions and final deliverables across program management lifecycle
- Directed interactive design teams and led activities throughout project lifecycle including client solution concept, information architecture, user experience strategies, interface design, brand integration and final design deliverables
- Managed successful delivery of several solution designs increasing site usage, enhancing brand loyalty and exceeding client goals for HP, Microsoft, Clos du Bois, Black Box Wines, snapfish and mycardmaker
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Mojo Unlimited, LLC – Chicago, IL
Principal / Creative Director || 2000 – 2004
Growth-stage venture specializing in brand identities, commercial web site design and interactive marketing media development
- Led creative direction for company and major client engagements as one of three partners in firm; formalized
company’s 4-D consulting methodology, delivery assets, account management practices and revenue models - Consulted with clients on brand strategy, creative marketing, information architecture design, site experience and usability; delivered branding communications including websites, identity systems, collateral and package designs
- Originated accounts including Foote, Cone & Belding (BlueCross BlueShield, Boeing, John Deere), Quaker Oats (Gatorade), Crate&Barrel, Roche Pharmaceuticals and SCA Thermosafe; managed established accounts with Peerless Industries, Bridgeview Bank Group and Cornerstone Management
- Led creative direction for company and major client engagements as one of three partners in firm; formalized
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Foote, Cone & Belding – Chicago, IL
Design Director || 1994 – 1999
One of largest global agency brands serving over 100 countries with 190 offices and billings exceeding $8 billion worldwide in 1999
- Designed, integrated and implemented FCB’s new global brand unifying fragmented, worldwide agencies in first three quarters of 1999; delivered FCB’s inaugural website, external business collateral and digital communicationsM
- Led creative branding and redesign of Gatorade site over 3 years introducing interactive games, user polls, ad banners and profitable eCommerce capability for selling brand merchandise and complimentary product offerings
- Developed branded, print-based materials including logo design, print ads, billboards, packaging and marketing collateral for Kraft, Coors, Snapple and SC Johnson; carried Snapple brand from print to digital media campaigns
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Consulting
- EMC Coroporation: Designed EMC University’s brand identity system, organizational logo, internal intranet site and eLearning interfaces for enterprise-wide use with EMC employees, channel partners and customers worldwide
- Internal Revenue Service: Developed self-paced, eLearning solutions for the Small Business Self-Employed Business compliance practice; designed user interfaces and programmed SCORM-compliant code in DHTML and JavaScript
- Discover Financial Services: Developed internal communications strategy for Discover’s company-wide, performance management program including HTML email blasts and interactive, Flash-based program presentations
- Office Max: Designed web banner advertising for OfficeMax’s online “Rubberband Man” advertising campaigns
- Modern Retail: Designed eCommerce solutions for Modern Retail brands including Urban Minx, NV Clothing and Lavender Boutique; consulted on repeatable, custom solution designs for translating boutique brick-and-mortar stores into online presence
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Education
BFA, Bachelor of Fine Arts in Design, UNIVERSITY OF NOTRE DAME, 1990