Tim Letscher

L1010711Originally uploaded by let5ch

So, what can I say? This was quite the customer experience. If you MOO cards to hand out in addition to my business cards. I wanted to have something with a bit of my social networking contacts to go beyond my mobile and my email.

Anyway, as I sat in my first session on Saturday morning, my phone vibrated (did I say I wanted different points of contact yet?) with a call from Brian Murphy, VP of operations at MOO. I met him after my session as well as MOO’s founder, Richard Moross and MOO’s VP of Sales and Mktg, Lisa Rodwell; extremely great people all around. We traded MOO cards, chatted a bit and then went on our ways only to meet up again at the People Powered Party of which MOO was a co-sponsor. At the party, I got a nifty MOO card holder as did Karen and Pete.

Talking with Brian at the party, we got into customer experience and he referenced Seth Godin quite a bit and how it’s helped shape their company philosophy. A key directive is to always make the customer feel smarter than they are. Not that the customer is dumb, but there’s a boost of empowerment you feel when using the MOO site.

All in all, a customer experience worth talking about. I think they’ve earned a customer for life.