The Flipside rich media units feature Alex Albrecht of Diggnation and Totally Rad Show fame. Alex is a podcaster well-known in the self-described culture of geeks, appealing to the IT professionals we were trying to reach. We pitted Alex against a foil as they humorously debate topics to which any IT professional can relate like telecommuting or watching online videos while at work.

A revolutionary aspect of these ad units is that all of the topics are interconnected at the conclusion of a topic, allowing all of the debates to be watched even if you only saw one ad unit in your surfing.

Below are three of the ad units, each one launching into a different topic. Click one to see its animation and how the unit works.

Telecommuting

Video at Work

Wireless

The application is programmed using Adobe’s AIR technology and is supported by a content management system, allowing multiple parties to maintain the database of projects. See how the Daily Surprise works and install it, visit here.

Click to launch the conversation.

We designed an interactive conversation, creating the illusion of a smart dialog with the computer.

We were tasked with educating IT decision makers in a small business (a very specific target) about the benefits of HP Multi-function printers. Yawn, right? We injected some humor, used old-school pixellated graphics and animation and gave the whole piece some attitude. And by the way, yours truly is the voiceover talent as well as information architect, user experience designer, illustrator, animator and art director.

This design is a compelling new way to spread HP creative printing projects out to their loyal printer customers.

Kung Fu Panda eKit

Click to launch eKit.

Greeting Card eKit

Click to launch eKit.

Winter Holidays eKit

Click to launch eKit.

In less than 3 weeks, the site achieved 184% of the client’s goal, generating 368,000 sent cards.

Here’s an example of the singing lips card with a most flattering photo of me:

Concepted, named and designed a line of retail software tailored for girls, 7-12 years-old. I had the pleasure of collaborating with Flash guru, Joey Lott. From the introduction screens to the interface to the website, the entire experience is mindful of its audience. In fact, we filled a niche we coined e-crafts that combined easy-to-use software with tactile crafts such as stickers and glitter glue.

Under the name, DoodleLab, a sister company to Hamilton Partners, my team created original music, graphics, videos, project templates and sound effects to tie the entire experience together.

Try a demo of the Card Studio software at the Digidoo Crafts website.

Below, are sample screens from the other two products: Scrapbook Studio and Note Studio.

A simple rich internet application that’s instantly usable and intuitive. Over a million customers have printed more than 14 million cards. In December of 2007, Good Housekeeping Research Institute rated MyCardMaker as one of the five best sites for delivering quality cards at a reasonable price.

Visit the site.

When designing our company’s new business website, we wanted to celebrate what makes Hamilton Partners’ location unique and successful.

The design was carried across a number of new business materials from mailers to uniquely re-packaged bike equipment with the Hamilton Partners brand.

Visit the site.

[Bonus: See me bleed – find the icon labeled, "Dirt CRITS."]

During a 5-year tenure as the Creative Director for the Gatorade website, we introduced the site’s first Flash elements, launched e-commerce, a content management system and dynamic navigation.

With each annual re-design, the site experience grew richer and deeper, being worthy to carry the Gatorade brand.

In 2000, Crate and Barrel updated their gift registry kiosks in all of their retail locations. It was imperative to design the interface to reflect their personality. The touchscreen-operated kiosks allowed for custom design of all elements of the experience, right down to the keyboard buttons.