When HP asked us to think of a way to engage IT professionals and raise awareness of HP’s commitment to energy efficient printers, we thought what better way to get attention than to use a well-known web celebrity?
The Flipside rich media units feature Alex Albrecht of Diggnation and Totally Rad Show fame. Alex is a podcaster well-known in the self-described culture of geeks, appealing to the IT professionals we were trying to reach. We pitted Alex against a foil as they humorously debate topics to which any IT professional can relate like telecommuting or watching online videos while at work.
A revolutionary aspect of these ad units is that all of the topics are interconnected at the conclusion of a topic, allowing all of the debates to be watched even if you only saw one ad unit in your surfing.
Below are three of the ad units, each one launching into a different topic. Click one to see its animation and how the unit works.
Telecommuting
Video at Work
Wireless
