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	<title>Tim Letscher &#124;&#124; Portfolio &#187; e-commerce</title>
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	<link>http://www.timletscher.com</link>
	<description>Informed, Smart Design</description>
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		<title>MyCardMaker.com</title>
		<link>http://www.timletscher.com/mycardmaker/</link>
		<comments>http://www.timletscher.com/mycardmaker/#comments</comments>
		<pubDate>Fri, 31 Mar 2006 07:41:34 +0000</pubDate>
		<dc:creator>Tim Letscher</dc:creator>
				<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Interface Design]]></category>
		<category><![CDATA[card maker]]></category>
		<category><![CDATA[Doodlelab]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Hamilton Partners]]></category>
		<category><![CDATA[rich internet application]]></category>

		<guid isPermaLink="false">http://www.timletscher.com/portfolio/?p=13</guid>
		<description><![CDATA[
A simple  rich internet application that&#8217;s instantly usable and intuitive. Over a million customers have printed more than 14 million cards. In December of 2007, Good Housekeeping Research Institute rated MyCardMaker as one of the five best sites for delivering quality cards at a reasonable price. 

Visit the site.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mycardmaker.com"><img src="http://www.timletscher.com/wp-content/uploads/2008/11/mycardmaker-screengrab-home465.png" alt="MyCardMaker&#039;s homepage - Click to visit site" title="MyCardMaker&#039;s homepage - Click to visit site" width="465" height="418"/><img class="externalLink wp-image-61" src="http://www.timletscher.com/wp-content/uploads/2008/11/external.gif" alt="" title="This is an external link" width="11" height="11" /></a></p>
<p>A simple  rich internet application that&#8217;s instantly usable and intuitive. Over a million customers have printed more than 14 million cards. In December of 2007, <strong>Good Housekeeping Research Institute</strong> rated MyCardMaker as one of the five best sites for delivering quality cards at a reasonable price. </p>
<p><a href="http://www.mycardmaker.com"><img src="http://www.timletscher.com/wp-content/uploads/2008/11/mycardmaker-screengrab-photocard-465.jpg" alt="Example screen from MyCardMaker - Click to visit site" title="Example screen from MyCardMaker - Click to visit site" width="465" height="338" class="alignnone size-full wp-image-103" /><img class="externalLink wp-image-61" src="http://www.timletscher.com/wp-content/uploads/2008/11/external.gif" alt="" title="This is an external link" width="11" height="11" /></a></p>
<p class="external"><a href="http://www.mycardmaker.com" title="This is an external link">Visit the site.</a></p>
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		<title>Gatorade Brand Website</title>
		<link>http://www.timletscher.com/gatorade-brand-website/</link>
		<comments>http://www.timletscher.com/gatorade-brand-website/#comments</comments>
		<pubDate>Thu, 17 Jul 2003 09:31:25 +0000</pubDate>
		<dc:creator>Tim Letscher</dc:creator>
				<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Interface Design]]></category>
		<category><![CDATA[dynamic navigation]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[Mojo Unlimited]]></category>

		<guid isPermaLink="false">http://www.timletscher.com/portfolio/?p=3</guid>
		<description><![CDATA[While my work is no longer live, here are samples from my archive.
Gatorade Website Homepage Navigation:
[See post to watch Flash video]
During a 5-year tenure as the Creative Director for the Gatorade website, we introduced the site&#8217;s first Flash elements, launched e-commerce, a content management system and dynamic navigation.


With each annual re-design, the site experience grew [...]]]></description>
			<content:encoded><![CDATA[<p>While my work is no longer live, here are samples from my archive.<br />
Gatorade Website Homepage Navigation:</p>
[See post to watch Flash video]
<p>During a 5-year tenure as the Creative Director for the Gatorade website, we introduced the site&#8217;s first Flash elements, launched e-commerce, a content management system and dynamic navigation.<br />
<img src="http://www.timletscher.com/wp-content/uploads/2008/11/gatorade-interior-page-465.jpg" alt="Gatorade Website design of interior page" title="Example of an interior page" width="465" height="344" class="alignnone size-full wp-image-79" /></a></p>
<p><img src="http://www.timletscher.com/wp-content/uploads/2008/11/gatorade-store-interface-465.jpg" alt="screengrab of Gatorade Website e-commerce store page" title="Gatorade&#039;s first e-commerce store" width="465" height="302" class="size-full wp-image-82" /><br />
With each annual re-design, the site experience grew richer and deeper, being worthy to carry the Gatorade brand.</p>
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