Tim Letscher || Portfolio » flipside http://www.timletscher.com Informed, Smart Design Thu, 30 Jul 2009 04:23:32 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Flipside || Let the Debate Begin http://www.timletscher.com/flipside-let-the-debate-begin/ http://www.timletscher.com/flipside-let-the-debate-begin/#comments Thu, 30 Jul 2009 04:06:40 +0000 Tim Letscher http://www.timletscher.com/?p=246 When HP asked us to think of a way to engage IT professionals and raise awareness of HP’s commitment to energy efficient printers, we thought what better way to get attention than to use a well-known web celebrity?

The Flipside rich media units feature Alex Albrecht of Diggnation and Totally Rad Show fame. Alex is a podcaster well-known in the self-described culture of geeks, appealing to the IT professionals we were trying to reach. We pitted Alex against a foil as they humorously debate topics to which any IT professional can relate like telecommuting or watching online videos while at work.

A revolutionary aspect of these ad units is that all of the topics are interconnected at the conclusion of a topic, allowing all of the debates to be watched even if you only saw one ad unit in your surfing.

Below are three of the ad units, each one launching into a different topic. Click one to see its animation and how the unit works.

Telecommuting

Flipside: Telecommuting

Video at Work

Flipside: Video at Work

Wireless

Flipside: Wireless

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