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	<title>Tim Letscher &#124;&#124; Portfolio &#187; Gatorade</title>
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	<link>http://www.timletscher.com</link>
	<description>Informed, Smart Design</description>
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		<title>Gatorade Brand Website</title>
		<link>http://www.timletscher.com/gatorade-brand-website/</link>
		<comments>http://www.timletscher.com/gatorade-brand-website/#comments</comments>
		<pubDate>Thu, 17 Jul 2003 09:31:25 +0000</pubDate>
		<dc:creator>Tim Letscher</dc:creator>
				<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Interface Design]]></category>
		<category><![CDATA[dynamic navigation]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[Mojo Unlimited]]></category>

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		<description><![CDATA[While my work is no longer live, here are samples from my archive.
Gatorade Website Homepage Navigation:
[See post to watch Flash video]
During a 5-year tenure as the Creative Director for the Gatorade website, we introduced the site&#8217;s first Flash elements, launched e-commerce, a content management system and dynamic navigation.


With each annual re-design, the site experience grew [...]]]></description>
			<content:encoded><![CDATA[<p>While my work is no longer live, here are samples from my archive.<br />
Gatorade Website Homepage Navigation:</p>
[See post to watch Flash video]
<p>During a 5-year tenure as the Creative Director for the Gatorade website, we introduced the site&#8217;s first Flash elements, launched e-commerce, a content management system and dynamic navigation.<br />
<img src="http://www.timletscher.com/wp-content/uploads/2008/11/gatorade-interior-page-465.jpg" alt="Gatorade Website design of interior page" title="Example of an interior page" width="465" height="344" class="alignnone size-full wp-image-79" /></a></p>
<p><img src="http://www.timletscher.com/wp-content/uploads/2008/11/gatorade-store-interface-465.jpg" alt="screengrab of Gatorade Website e-commerce store page" title="Gatorade&#039;s first e-commerce store" width="465" height="302" class="size-full wp-image-82" /><br />
With each annual re-design, the site experience grew richer and deeper, being worthy to carry the Gatorade brand.</p>
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