During a 5-year tenure as the Creative Director for the Gatorade website, we introduced the site’s first Flash elements, launched e-commerce, a content management system and dynamic navigation.

With each annual re-design, the site experience grew richer and deeper, being worthy to carry the Gatorade brand.

In 2000, Crate and Barrel updated their gift registry kiosks in all of their retail locations. It was imperative to design the interface to reflect their personality. The touchscreen-operated kiosks allowed for custom design of all elements of the experience, right down to the keyboard buttons.