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	<title>Tim Letscher &#124;&#124; Portfolio &#187; rich internet application</title>
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	<description>Informed, Smart Design</description>
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		<title>HP Interactive Conversation</title>
		<link>http://www.timletscher.com/hp-interactive-conversation/</link>
		<comments>http://www.timletscher.com/hp-interactive-conversation/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 05:21:17 +0000</pubDate>
		<dc:creator>Tim Letscher</dc:creator>
				<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Interface Design]]></category>
		<category><![CDATA[ActionScript]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Hamilton Partners]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[jellyvision]]></category>
		<category><![CDATA[rich internet application]]></category>
		<category><![CDATA[voiceover]]></category>
		<category><![CDATA[You Don't Know Jack]]></category>

		<guid isPermaLink="false">http://www.timletscher.com/?p=197</guid>
		<description><![CDATA[
Click to launch the conversation. 

We designed an interactive conversation, creating the illusion of a smart dialog with the computer.
We were tasked with educating IT decision makers in a small business (a very specific target) about the benefits of HP Multi-function printers. Yawn, right? We injected some humor, used old-school pixellated graphics and animation and [...]]]></description>
			<content:encoded><![CDATA[<p><a class="thickbox" href="http://www.timletscher.com/wp-content/uploads/2008/11/hp-mfp-conversation/?keepThis=true&amp;TB_iframe=true&amp;height=430&amp;width=670"><img class="alignnone" title="HP MFP Interactive Conversation" src="http://www.timletscher.com/wp-content/uploads/2008/12/hp-mfp-ici-office-scene.jpg" alt="HP MFP Interactive Conversation" width="465" height="268" /><img class="magGlass" title="Click to enlarge" src="http://www.timletscher.com/wp-content/uploads/2008/11/click-expand-magnifying-glass.gif" alt="" width="16" height="16" /></p>
<p class="external">Click to launch the conversation. </p>
<p></a></p>
<p>We designed an interactive conversation, creating the illusion of a smart dialog with the computer.</p>
<p>We were tasked with educating IT decision makers in a small business (a very specific target) about the benefits of HP Multi-function printers. Yawn, right? We injected some humor, used old-school pixellated graphics and animation and gave the whole piece some attitude. And by the way, yours truly is the voiceover talent as well as information architect, user experience designer, illustrator, animator and art director. </p>
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		<title>Snapfish Valentine e-card microsite</title>
		<link>http://www.timletscher.com/snapfish-valentine-e-card-microsite/</link>
		<comments>http://www.timletscher.com/snapfish-valentine-e-card-microsite/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 00:44:00 +0000</pubDate>
		<dc:creator>Tim Letscher</dc:creator>
				<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Interface Design]]></category>
		<category><![CDATA[e-card]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Hamilton Partners]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[rich internet application]]></category>
		<category><![CDATA[singing lips]]></category>
		<category><![CDATA[Snapfish]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.timletscher.com/portfolio/?p=149</guid>
		<description><![CDATA[[See post to watch Flash video]
Snapfish  asked Hamilton Partners  to create an online application for Valentine’s Day that would entice their current and potential customers to send a fun, animated e-card to family and friends. I designed the architecture and user interface providing an easy 3-step process and helped create three unique animated [...]]]></description>
			<content:encoded><![CDATA[[See post to watch Flash video]
<p><a class="external" href="http://www.snapfish.com">Snapfish </a> asked <a class="external" href="http://www.hamparts.com">Hamilton Partners </a> to create an online application for Valentine’s Day that would entice their current and potential customers to send a fun, animated e-card to family and friends. I designed the architecture and user interface providing an easy 3-step process and helped create three unique animated e-cards complete with original music, allowing the Snapfish user to upload their photo and personalize their message. We made it extremely easy, so these custom Snapfish Valentines could be easily shared.</p>
<p>In less than 3 weeks, the site achieved 184% of the client&#8217;s goal, generating 368,000 sent cards.</p>
<p>Here&#8217;s an example of the singing lips card with a most flattering photo of me:</p>
[See post to watch Flash video]
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		<title>MyCardMaker.com</title>
		<link>http://www.timletscher.com/mycardmaker/</link>
		<comments>http://www.timletscher.com/mycardmaker/#comments</comments>
		<pubDate>Fri, 31 Mar 2006 07:41:34 +0000</pubDate>
		<dc:creator>Tim Letscher</dc:creator>
				<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Interface Design]]></category>
		<category><![CDATA[card maker]]></category>
		<category><![CDATA[Doodlelab]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Hamilton Partners]]></category>
		<category><![CDATA[rich internet application]]></category>

		<guid isPermaLink="false">http://www.timletscher.com/portfolio/?p=13</guid>
		<description><![CDATA[
A simple  rich internet application that&#8217;s instantly usable and intuitive. Over a million customers have printed more than 14 million cards. In December of 2007, Good Housekeeping Research Institute rated MyCardMaker as one of the five best sites for delivering quality cards at a reasonable price. 

Visit the site.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mycardmaker.com"><img src="http://www.timletscher.com/wp-content/uploads/2008/11/mycardmaker-screengrab-home465.png" alt="MyCardMaker&#039;s homepage - Click to visit site" title="MyCardMaker&#039;s homepage - Click to visit site" width="465" height="418"/><img class="externalLink wp-image-61" src="http://www.timletscher.com/wp-content/uploads/2008/11/external.gif" alt="" title="This is an external link" width="11" height="11" /></a></p>
<p>A simple  rich internet application that&#8217;s instantly usable and intuitive. Over a million customers have printed more than 14 million cards. In December of 2007, <strong>Good Housekeeping Research Institute</strong> rated MyCardMaker as one of the five best sites for delivering quality cards at a reasonable price. </p>
<p><a href="http://www.mycardmaker.com"><img src="http://www.timletscher.com/wp-content/uploads/2008/11/mycardmaker-screengrab-photocard-465.jpg" alt="Example screen from MyCardMaker - Click to visit site" title="Example screen from MyCardMaker - Click to visit site" width="465" height="338" class="alignnone size-full wp-image-103" /><img class="externalLink wp-image-61" src="http://www.timletscher.com/wp-content/uploads/2008/11/external.gif" alt="" title="This is an external link" width="11" height="11" /></a></p>
<p class="external"><a href="http://www.mycardmaker.com" title="This is an external link">Visit the site.</a></p>
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