Tim Letscher || Portfolio » viral http://www.timletscher.com Informed, Smart Design Thu, 30 Jul 2009 04:23:32 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Snapfish Valentine e-card microsite http://www.timletscher.com/snapfish-valentine-e-card-microsite/ http://www.timletscher.com/snapfish-valentine-e-card-microsite/#comments Fri, 15 Feb 2008 00:44:00 +0000 Tim Letscher http://www.timletscher.com/portfolio/?p=149 Snapfish asked Hamilton Partners to create an online application for Valentine’s Day that would entice their current and potential customers to send a fun, animated e-card to family and friends. I designed the architecture and user interface providing an easy 3-step process and helped create three unique animated e-cards complete with original music, allowing the Snapfish user to upload their photo and personalize their message. We made it extremely easy, so these custom Snapfish Valentines could be easily shared.

In less than 3 weeks, the site achieved 184% of the client’s goal, generating 368,000 sent cards.

Here’s an example of the singing lips card with a most flattering photo of me:

[See post to watch Flash video] ]]> http://www.timletscher.com/snapfish-valentine-e-card-microsite/feed/ 0